Starbucks Leverages Polygon for Web3 Push, Coffeehouse Chain to Issue NFT Stamps

Starbucks Leverages Polygon for Web3 Push, Coffeehouse Chain to Issue NFT Stamps

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by Jamie Redman
On September 12, the multinational chain of coffeehouses, Starbucks, introduced the agency has partnered with the blockchain mission Polygon and unveiled the corporate’s Web3 expertise referred to as Starbucks Odyssey. The Web3 platform Starbucks Odyssey will present Starbucks rewards members and the corporate’s U.S. staff with the chance to earn non-fungible token (NFT) belongings.
Starbucks has immersed its ft into blockchain, Web3, and NFT expertise by revealing a brand new Web3 utility powered by Polygon. “[The] new Starbucks Odyssey expertise will supply members the flexibility to earn and purchase digital collectible stamps (NFTs) that may unlock entry to new, immersive espresso experiences,” the corporate’s company tales and information web page notes. “As one of many first firms to combine NFTs with an industry-leading loyalty program at scale, Starbucks will create an accessible Web3 group that may allow new methods to have interaction with members and companions (staff).”
Polygon additionally confirmed the partnership on Twitter and in a blog post referred to as “Starbucks Faucets Polygon for Its ‘Starbucks Odyssey’ Web3 Expertise.” Within the weblog announcement, Polygon states:
This one-of-a-kind loyalty program expertise is powered by the low charges and excessive transaction speeds on the Polygon PoS community.
Beginning at present, Starbucks prospects and staff can join the waitlist to be able to get an unique invitation to the Starbucks Odyssey expertise. The corporate says the platform might be launching dwell “later this yr.” Ryan Butz, the vice chairman of loyalty, technique and advertising and marketing for Starbucks says the expertise is properly positioned with the corporate’s sustainability objectives.
“Constructing Starbucks Odyssey utilizing expertise that aligns with our sustainability aspirations and commitments is a prime precedence,” Butz famous in an announcement on Monday. We took a really considerate and thorough strategy when evaluating which blockchain to make the most of and Polygon’s quick, low-cost, and carbon-neutral community is the proper basis for our first digital group,” the vice chairman of loyalty rewards talked about.
What do you consider Starbucks partnering with Polygon? Tell us what you consider this topic within the feedback part beneath.
Jamie Redman is the Information Lead at Bitcoin.com Information and a monetary tech journalist residing in Florida. Redman has been an energetic member of the cryptocurrency group since 2011. He has a ardour for Bitcoin, open-source code, and decentralized purposes. Since September 2015, Redman has written greater than 6,000 articles for Bitcoin.com Information in regards to the disruptive protocols rising at present.

Picture Credit: Shutterstock, Pixabay, Wiki Commons, Editorial picture credit score: AngieYeoh / Shutterstock.com
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